You may be absolutely thrilled for your fundraiser, but that doesn’t
mean everyone else is; you may understand how noble the cause is, how
great the need is and how necessary awareness might be, but others
really may not share your knowledge nor passion. This is why involvement
is usually the most notorious hurdle of fundraising. However, what
about those you’ve already committed to your cause? How do you keep them
motivated throughout the entire process? Here’s how to motivate people
to get and stay involved in your next fundraiser.
Provide Incentives Along the Way.
If possible, one of your best tools for motivation may be
(big or small) incentives along the way. It’s expected everyone has
personal goals for the fundraiser, but what do they get when they reach
them? Maybe all those who reach their personal goal could enjoy a $10.00
gift to a local ice cream or coffee shop. Larger achievements could
receive even greater rewards. The individual who generates the most
donations could receive an all-expenses paid dinner or paid day off.
Feel free to be creative! You know your participants; therefore you know
what motivates them. Whatever your incentives, just makes sure they
exist along the way for all those donating their time.
Touch-Base Buddy.
At the very start of your fundraiser, consider partnering
every member up with a buddy. This designated partner will be each
other’s support. Encourage them to call one another at least once a week
to talk about their progress. The discussions won’t just encourage one
another to have more to discuss the next week, but also generate
camaraderie within your group.
Frequent Updates and Meetings.
Whether these updates and meetings take place in person
or via email, it’s still vital they occur. Contributors need to feel
involved and up-to-date. Otherwise, your fundraiser will become
secondary to their daily lives. Make an effort to continually produce
and schedule reminders and meet-ups, which outlines your progress and
reiterates your end goal.
Fundraising is a hard, but extremely rewarding endeavor. Dedication along with the tips above will yield a success in whatever charity your pursue.
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